Vietnam Coffee geographical indication export challenges
Buon Me Thuot coffee is one of the most famous brands of coffee in Vietnam, and geographical indication was expected to greatly help boost exports.
However, the results haven’t borne out expectations. Why is this happening?
Dak Lak Province has approved Buon Me Thuot geographical indication for 10 companies, which are expected to produce 46,000 tonnes of coffee a year. However, only 2,500 tonnes of coffee have been exported.
Even though Buon Me Thuot coffee is very famous in Vietnam, the geographical indication tag hasn’t helped exporters a lot. Experts advised producers to ensure the quality of their products and step up marketing, especially abroad.